About

Welcome to Shwmae, a magazine-style blog from the country of dragons and hwyl.

What is a magazine-style blog, I hear you ask?

Well it’s an informal smorgasboard of variety – you can read about events, news, reviews, interviews and much more. You may want to read about how Beyonce and Jay-Z rocked the Principality Stadium, or what the Dylan Thomas Prize Award Ceremony was like, or you may want to read an interview with someone interesting (from CEOs to Wrestlers!), you can find a bit of everything here.

Team work makes the dream work as the saying goes, and Shwmae is nothing without contributors, so check out our guest posts and blogs from talented wordsmiths. Cymraeg Culture is a significant thing, and you can find out all about it here by reading about poets such as Dylan Thomas and Vernon Watkins, actors such as Michael Sheen and Anthony Hopkins, and musicians from Cerys Matthews to Gruff Rhys, as well as Sir Tom Jones!

So what does ‘Shwmae’ mean?

Well, it’s a well-known informal greeting, just like ‘hi there’ – it’s how you greet a friend in Wales, and everyone is a friend we haven’t already met.

Shwmae isn’t exclusively for Welsh writers or just about Welsh content – all are welcome as you will see from the eclectic book reviews, and interviews with people from around the globe.

So grab a mug of something warm, sit in your comfy chair (the one that no-one else is allowed in) and enjoy Shwmae (biscuits are optional).

Work with us

If you would like to chat about working on a one-off post, a sponsored giveaway, a long term campaign, or anything else, just drop us an email.

We’ve worked with businesses including LEGO, John Lewis, Speedway GP and many book publishers in recent months, we can support any ideas you may have to grow your reach and speak to a new audience.